Brand marketing + Company culture
Doing the ground-floor work to build brands and companies.
The Natural Products Expo West is a huge tradeshow with all of our top customers and partners, so I was asked to create a brand activation strategy to engage them. I created a month long event using a Facebook polling integration, where thousands of people voted on their favorite snacks in fun head to head competitions that coincided with the stages of March Madness. From creating the uniforms and trophy for our street team, to producing hype videos every week, we created thousands of impressions for our brand and our partner snack companies.
Munchie Madness I did all creative production for this multi-faceted brand marketing campaign.